Module 1:
Vision, Core Values, and Mission.
The foundation. Without this, every decision is harder than it needs to be.
Build a meaningful business that’s profitable, sustainable, and an extension of who you actually are.
The Art & Soul of Business
The complete business curriculum for women who are done spinning their wheels and ready to build something real.
Here’s what’s actually happening.
You’re trying. You’ve taken the courses, watched the trainings, followed the people who said they had it figured out. You’ve tried the launches and the funnels and the reel strategies that were supposed to change everything.
Some of it kind of worked for a little while, and then it didn’t.
Now you’re working way harder than what you’re bringing in justifies. You can’t quite figure out why your business isn’t growing the way it should be. You’re brilliant at the actual work, but the business side of it keeps slipping.
It’s not that you’re missing something in yourself. It’s that nobody’s actually taught you real business skills. You’ve been given the top coat and left to figure out the rest. So you keep trying things, and they keep almost working, and you keep wondering what’s wrong with you.
Nothing’s wrong with you.
You just need the actual business education.
What you’ll walk away with:
| ✅ A business that attracts clients through clarity and authenticity, not awkward selling. ✅ A practice that’s set up legally and financially, so you feel clear, confident, and organized from day one. ✅ A brand that reflects your truth, so the right clients know you’re their person the moment they find you. ✅ Pricing that reflects the real value of your work. |
✅ A client experience that WOWs, so your clients become your biggest advocates. ✅ Streamlined systems so your back-end operations runs smoothly and you can focus on the work you love. ✅ Marketing as a sacred act to be shared in a way that feels natural and aligned, but never pushy or aggressive. ✅ A long-term plan with offers that grow with you as you evolve. |
And underneath it all, the mindset and foundation that make the whole thing sustainable. So you stop building something that depletes you and start building something that feeds you back.
What you’ve been told you need:
| ❌ A massive Instagram following ❌ A viral marketing hack ❌ A 10-step funnel that someone else copied from someone else ❌ To “just be more visible” |
❌ A complicated tech stack ❌ To hustle harder ❌ To “charge what you’re worth” (you can’t, you’re priceless) ❌ To manifest better 😉 |
You don’t need any of that.
What you need is . . .
. . . a clear vision.
. . . to know exactly who you serve and what you offer them.
. . . a brand that’s actually yours.
. . . to understand marketing as a spiritual practice, not a sleazy game.
. . . real systems for sales, retention, and profit.
And someone who’s actually built businesses to teach you how.
That’s what this is.
What students are saying
What’s inside:
15 self-paced modules. Each with video teaching and a workbook.
Lifetime access.
You move through it at your pace and revisit anything as your business evolves.
Module 1:
Module 2:
Defining Your Ideal Client.
Who you’re actually for. And just as important, who you’re not.
Module 3:
Crafting Your Brand Identity.
The story, the visuals, the voice. How to build a brand people remember.
Module 4:
Relationship Building.
How real businesses actually grow. Through trust, content, community, and connection.
Module 5:
Mastering Marketing.
Marketing as the sacred work of getting your offer to the people who need it. The Promise, Picture, Proof, Call to Action formula. Before, during, and after marketing.
Module 6:
Marketing Continued.
Referral programs, choosing your platforms, social media that doesn’t drain you, and your editorial calendar.
Module 7:
Marketing Funnels.
How to build a funnel that doesn’t feel gross. Lead magnets, tripwires, and your core invitation.
Module 8:
Building an Effective Website.
Your digital home. Every essential piece, what platform to choose, and how to convert visitors into clients.
Module 9:
Sales: Inviting Transformation.
The EMBRACE method. How to write invitation letters (sales pages) that feel like you. How to sell from a place of love.
Module 10:
Modern Advertising.
When to advertise, where, and how to actually make ads work without lighting your money on fire.
Module 11:
Retail Sales.
How to add product revenue to a service business, or build a product business that aligns with your values.
Module 12:
Client Happiness and Retention.
How to turn clients into raving advocates. The art of going above and beyond.
Module 13:
Money: Welcoming Abundance.
Logistics and mindset. How to actually get paid, what to track, and how to build a profitable business that supports your life.
Module 14:
Nitty Gritty Business Basics.
Naming, registering, structuring, insuring, and setting up. All the things no one explains.
Module 15:
Accelerate.
Mindset, receiving, and following the golden vein of possibility. Where business meets spiritual practice.
Choose your path
⭐ RECOMMENDED ⭐
Course + 12 Weeks of 1:1 Coaching with Alyssa
For the woman who wants the curriculum and a real human walking alongside her.
You get everything in the course, plus 12 weeks of weekly 1:1 coaching calls with Alyssa.
Who’s Alyssa?
Alyssa spent years running my business, and before that she built and ran her own. She knows what it takes from the inside.
She knows the pitfalls and the solutions, and where she doesn’t have an immediate answer she knows how to help you find it. And she cares. Genuinely, deeply. The kind of cares that means she’s invested in your business succeeding the way you’re invested in your business succeeding.
Working with Alyssa means you don’t just learn the material. You apply it to your specific business with someone who’s been through it. She’ll help you navigate the actual decisions you’re facing, in real time, every week.
Here’s everything you get:
✨ The complete Art & Soul of Business course (15 modules, video + workbook, lifetime access) — $1,197 value
✨ 12 weeks of weekly 1:1 coaching calls with Alyssa — $3,600 value
✨ Personalized guidance
✨ A real plan, real accountability, real momentum
Bundle price: $4,797
⭐ ESSENTIALS ⭐
Course Only
For the woman who’s ready to do the work on her own.
You get the complete Art & Soul of Business course. 15 self-paced modules, video and workbook for each one, lifetime access. The exact frameworks I use in my own businesses, in the order they work in.
This is the same course valued at over $2,000 that’s included in our coaching certification program.
Here’s everything you get:
✨ 15 complete video modules
✨ A full workbook for every module
✨ Lifetime access. Come back to it as your business grows.
✨ The exact frameworks I use in my own businesses
$1,197
A few things people ask
Will this work for me if I'm just starting out?
Yes. This is built to take you from the foundation up. If you’re starting from scratch, you have an advantage. You get to build it right the first time.
Will this work for me if I've been in business for years?
Also yes. Most established business owners find that the foundational modules surface things they skipped or rushed past. And the marketing, sales, and retention modules tend to be where seasoned entrepreneurs make the biggest leaps.
How long will it take me to go through?
At a steady pace, around 8 to 12 weeks. But it’s self-paced, and you have lifetime access. Some people speed-run it. Some take a year. Both work.
Is this for service providers, product businesses, or both?
Both. The course covers retail, services, programs, memberships, and digital products. You’ll find what applies to your model.
What if I'm not sure what my business even is yet?
This course will help you figure that out. Module 1 is exactly that work.
Will I get personal feedback from Briana?
Not in the course itself, the course is self-paced. If you want personal coaching applying this material to your specific business, that’s the bundle with Alyssa.
How is the coaching with Alyssa structured?
12 weekly 1:1 calls over 12 weeks, plus email support between sessions. You move through the course on your own and bring your specific questions, decisions, and progress into the calls with her.
One more thing
You can keep doing what you’ve been doing. Reading the free articles. Watching the free videos. Cobbling together advice from ten different teachers who don’t agree with each other. Hoping it eventually clicks.
Or you can sit down with one person who’s actually built this, walk through it module by module, and come out the other side knowing exactly what your business is and how to run it.
I’m Briana Borten,
And I’m a spiritual leader and teacher focused on how our connection to our souls, each other, the Divine, and the earth is the solution.
I see, understand, and can tap into the web of the universe – the unseen energetic field through which we (our human souls, our bodies, and everything on the earth) are all connected.
Humans have lost our awareness of that connection and thus, our place in that web.
I believe if we can reconnect with that intelligence, the problems in our individual lives, as well as our problems as a species (politically, globally, and environmentally) can be solved.
